The first image in each line represents a hexagram from the I Ching:
Enthusiasm (16)
Force (1)
Following (17)
Treading (10)
Coupling (44)
Retreat (33)
Great Power (34)
Field (2)
Revolution (49)
Enthusiasm (16)
Well (48)
Army (7)
The other images are pairs of trigrams from the I Ching, where one of the pair exists in the given hexagram and can be swapped for the other.
Where two pairs exist, the top swap is given first, and in some cases, only one swap is needed. This produces a new hexagram:
Enthusiasm + Heaven/Thunder + Earth/Water -> Conflict (6)
Force + Heaven/Earth -> Standstill (12)
Following + Wind/Lake + Heaven/Thunder -> Small Taming (9)
Treading + Heaven/Thunder + Earth/Lake -> Enthusiasm (16)
Coupling + Heaven/Water + Heaven/Wind -> Waiting (5)
Retreat + Heaven/Mountain + Mountain/Flame -> Grace (22)
Great Power + Water/Thunder -> Waiting (5)
Field + Mountain/Earth + Earth/Wind -> Correcting (18)
Revolution + Heaven/Lake + Thunder/Flame -> Innocence (25)
Enthusiasm + Thunder/Earth -> Field (2)
Well + Water/Wind + Heaven/Wind -> Small Taming (9)
Army + Earth/Wind + Earth/Water -> Contemplation (20)
The number, converted to letters, spell FLIP EVERY BIT.
Flipping whether every line is broken or unbroken in the original 12 hexagrams produces a new set of 12, and converting those numbers to letters spells the answer, IBROX STADIUM.